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If you are based in Shanghai, you cannot miss the inaugural Shanghai Web Analytics Wednesday. Kudos to the team around Min Guo and thanks to the sponsors at Uptake and CIC. Great job.
Time & Date: 7pm, July 15, 2009 (3rd Wed.)
Speaker: Dave Zheng, Chief Analyst at Newegg.com (US)
Topic: Web Analytics in E-commerce and KPIs
Dave will share how to apply web analytics in e-commence, and the importance of web analytics in operation. He will also focus on the discussion of Key Performance Indicators (KPIs) of ecommence industry from his experience in Newegg.com.
For more details, please visit http://www.shanghaiwebanalytics.com
The Shanghai WAW has been a long time coming. Tracy and Xu Hai first started talking about it on this blog in March 2008 in the comment thread of a post talking about a Beijing WAW event. There was some momentum but it fizzled a bit when we could not find a lead organizers.
The second wave stated when Uptake’s Elliot Ng joined a Beijing WAW in March this year and offered to sponsor a Shanghai WAW. That got the ball rolling again and after fits and starts it is done.
I feel like a proud godfather. Thanks to all who make this happen. The Beijing team is proud of you!
With a record turnout of 60 attendees for last nights Beijing Web Analytics Wednesday (more details about that, including video!! to follow), we are setting our sights to spreading the WAW goodness to other digital hubs in China. Next stop Shanghai.
We have money:
 Local Sponsor: Elliot Ng |
 Global Sponsor 1: Coremetrics |
 Global Sponsor 2: Sitespect |
We have attendees:
Multiple comment and emails on my and Song Xings blog (Chinese) and in out Inboxes have asked us about Shanghai events.
What we don’t have is someone who stands up and organizes it.
- Is that you? -
If you are interested, please get in touch with me. I am happy to share my experience and advice. Its not rocket science, it doesn’t take much time nor any money. But its very rewarding, seeing the community grow month by month. Sweet deal, right? So what are you waiting for? Shoot me an email florianpihs[at]gmail[dot]com or leave a comment to this post.
One of the major limitations on Web Analytics in China is the lack of skilled and experienced analysts. Once a company or agency has decided on persuing the digital ROI path though Web Analytics, they soon notice that while tools are free (like Google Analytics, Yahoo! Analytics and Microsoft AdCenter Analytics) or can be bought from respected vendors (like Omniture, Webtrends and others), skilled and experienced analysts are in severe short supply. (as I’ve argued before). As a result, most analytics teams are made up of one senior person, spending most of his/her time on training and a bunch of smart young analyst coming staight from university or from a market research background. Most of the trainig is on the job and done informally. Most of it is done “on the job”. I have never met a certified Omniture or GA analyst in China (let me know if you are!).
This is about to change, with Omniture offering their first Site Catalyst Fundamentals training in Beijing and Shanghai in March. The training will last 2 days and will be conducted in Chinese Here are the dates and prices:
BEIJING – MAR 17 – 18
SHANGHAI – MAR 19-20
Prices per person range from USD 1,500 to USD 1,800. Given current exchange rates, thats beween RMB 10K and 12.5K.
This is a princely price for China, given that it reflects a monthly salary for a senior analyst / senior analytics consultant in the market. While I am excited about this opportunity, I am not sure how many companies can afford that kind of money in the current economic situation. I can only urge my readers to review Avinash’s 90/10 rule.
- Our Goal: Highest value from Web Analytics implementation.
- Cost of analytics tool & vendor professional services: $ 10.
- Required investment in “intelligent resources/analysts”: $ 90.
- Bottom-line for Magnificent Success: Its the people.
Re-read it! Re-read it again! And now go looking for the money. If you are lucky and find a pot of gold, contact your local Omniture salesperson (Darry Su, CY Yueng) or, lacking their contact info, comment on this post to sign up for the training. I will then share the Omniture contact info with you via email.
I am looking forward to seeing you in March.
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