Chinalytics Longmarch Blog

As a follow up to the March WAW video, here are a few more links to interesting Google Analytics resources.

Google Conversion Unversity Videos on Youtube

Google uploaded videos of 24 for presenations covering GA funtionality, Web Analytics skills and best practices to Youtube. These are very well done and insightful. You can find Stephanie Hsu’s presentation of AdWords integration there as well.

Google Conversion usiversity trainings and Google Analytics Individual Qualification (IQ) test

A collection of short trainings, covering topics from ‘first steps in GA’ to ‘In-depth Analysis’, very useful for beginners up to more advanced users alike. They  explain all GA features and some analytics techniques.  The trainings also form the basis of the GA Individual Qualification test, that allows individual analysts to become certified in GA. That is a very powerful personal marketing tool right there. Would I prefer hiring a Google IQ certified applicant over one without any certification? You bet!

Regrettably, both videos and trainings are mainly available in English.  The Chinese version of the conversion university, while available, lacks the breath of content and the link to the IQ test. So the work the the GA China team is clearly cut out.

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