I just got an email from Stephane Hamel announcing V 1.02 of WASP, his Web Analytics Solution Profiler utility. Congrats and kudos to Stephane. Good job. Rock on.
For those who have not heard about WASP here is the skinny:
WASP is a Firefox plugin for Web Analytics professionals that allows you to easily do
- Quality Assurance: Check If your own pages are correctly tagged, that is
- If there is a web analytics tag on your page (works for ad tracking tools, A/B testing tools and e-commerce tracking as well). This works page by page, but also automatically with a crawler if you are using the licensed version.
- If that tag is executed correctly and is sending the right data to the Web Analytics server (e.g. the right profile ID in GA, or the right Omniture SAINT tag). This works especially well for Omniture and Google Analytics, since WASP provides an “enhanced tags view” that explains each data point sent to the server.
- Market Research: If and page you are visiting has a web analytics solution installed (e.g. your customers, your competitors, or your own business in other countries)
I have been an enthusiastic WASP user for more than a year and encourage you to test it out. My only reservation is that it doens’t work well for Flash “experiences”. To Q&A those, we have been using HTTP Watch and looked at the data sets send to the server manually. I am looking forward to version 2.0, so I can ditch HTTP Watch completely.
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