Chinalytics Longmarch Blog

2009 is slowly running out of steam, but the Beijing Web Analytics Wednesday is moving from strength to strength. After a huge event in November, where more than 70 guests listened to DCCI sharing their research about the state of the industry, we starting off December with a presentation by Jackson Huang , who is leading Gridsum’s development team to expand the capabilities of their Web Analytics Tool Web Dissector.

Two month ago Gridsum’s CEO Guosheng QI and Michael Xu who runs Gridsum’s Marketing and Operations gave me a private demo of their tool. I walked away very impressed with the tools strong usability, the broad range of functions as well as tools flexibility to run custom reports and segments on the fly. So far Web Dissector is the strongest local tool I have seen, and it will certainly give  Omniture, WebTrends and Google Analytics a run for their money on China.

Always remember though, that it is rarely the tools that drive business results. Its committed, smart and creative people using these tools, that deliver results. To meet such people and to skill up your own team, join us on Wednesday, December 9th.

Speaker Introduction

Jackson Huang co-founded the Tsinghua Software Industry Association with Guosheng QI and other alumni in 2005, and was responsible for technology development and project monitoring. After Gridsum Technology was formed, Mr. Huang took charge of company’s technology roadmap, product structure, R&D, and project management.

Mr. Huang graduated from Tsinghua University in 2006 with a software engineering degree. He won the first “Shanda (NASDAQ: SNDA) Cup” China Adolescents gaming software competition.

Address:

Pullman’s Steak (details and map)
Gong Ti Dong Lu Zhongguo Hong Jie Bing 2 Hao,109
Phone: +86 10 8587 1055

Agenda:

Call to Action!

Join Jackson, Wu Yong as well as 50 other web analytics enthusiasts to learn about web analytics, meet cool people and have an all around great time. Bring any friends who might be interested to join our community along as well.

We will have a buffet dinner and soft drinks available for our guests. Be prepared to spend RMB 50 for the evening if you register in advance, and RMB 100 if you visit us without registration. As usual, the knowledge you get in exchange is invaluable.

We are looking forward to meeting you on Wednesday December. 9th

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Over the years I have been following Omniture’s (slow) engagement with China with ongoing interest. Especially since we have clients who use SiteCatalyst and have seen strong interest in SearchCenter in the market. While I understand that China is still a comparatively small market for the big analytics vendors, I would have hoped for more leadership from Omniture, sooner, in the largest Internet market by number of users.

Finally their  leadership looks like it is forthcoming with Omniture naming Arics Poon as their MD for China. Arics is a HK native and a very experienced China executive with roles  as Vice President & MD at Oracle and later as GM for Microsoft China.  During the last two month I had the chance to talk to Arics a few times and could clearly see his vision  for Omniture in China.

Congratulations to Omniture for recruiting such a senior leader. You can reach Arics by email and at Omniture’s China offices.

Beijing Office Address:
Office 511, 5/F., South Block, Tower C, Raycom InfoTech Park
No. 2 Kexueyuan South Road
Zhongguangcun, Beijing
100190 P.R. China
美国安力卓有限公司北京办事处
北京海淀区科学院南路2号融科资讯中心C座南楼5層511室
邮编100190

Hong Kong Office Address:
Level 15, Nexxus Building
41 Connaught Road
Central, Hong Kong
+852 3757 9666 ext 9663 tel
+852 3757 9401 fax

香港中環干諾道中四十一號
盈置大廈十五樓

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Image via CrunchBase

Omniture is getting more serious in China, with a new GM in town and some upcoming trainings. Each training is a full two day workshop and will cost RMB 8,000.

If you want to bulk up on your Omniture skill and add a line to your resume, please leave a comment on this blog or email directly to Omniture at cloh[at]omniture[dot]com. If you email them, just let them know you heard about it here.

Attention: Location Change: This month we are back at Luga’s Villa.
Speaker: Yuan Cheng,程渊, GM of Gomez China

Topic: Introducing “performance” in web “performance” analytics

Please join me and 40 other web analytics enthusiasts to learn about web analytics, meet cool people and have an all around great time. Bring any friends who might be interested to join our community along as well to.

We will have a buffet dinner and soft drinks available for our guests. Be prepared to spend RMB 50 for the evening if you register in advance, and RMB 100 if you visit us without registration. As usual, the knowledge you get in exchange is invaluable.

Address:
Luga’s Villa (details and map)
7 Sanlitun North Street, Sanlitun
Right behind 3.3 Plaza
三六屯北里7号楼
3.3 大厦后边
Phone: 135-2013-7915

Schedule:
19:45 – Door open / Buffet open
20:15 – 20:45 Presentation
20:45 – 21:00 Q&A Session
21:00 – 22:00 Networking

I am looking forward to meeting you on Wednesday August 5th.

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Adworld Beijing 2009

The Data Center of the Chinese Internet is organizing their big advertising bash tomorrow at the Grand Hyatt Hotel at Chang’An Jie. You can find more details at www.adworld.ord.cn.

I will be giving a quick presentation at the Web Analytics Salon in the afternoon (3PM to 6PM). While I can’t figure out why people in Beijing are so enarmoured with the word “Salon”, it sounds like a fun opportunity to spread the Web Analytics word.

So say hello if you are around.

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• Web Analytics Wednesday Review: Sinotech Group: Web Analytics Getting Social (longmarch.chinalytics.com)

Yesterday I had the opportunity to share some of my thought on web analytics with the geeks on a plane guys.  The most impressive part? They had a specific section called “startup metrics” . This fact alone is prove enough that these guys get it.

If you need more prove, please check out Dave McClure’s Startup metrics for pirates presentation that he reanimated for this event.

I had only 15 minutes to speak, so I made it short and sweet. Check out the presentation below and let me know what you think about it. Of course I liberally borrow from Avinash and Stephane Hamel. Standing on the shoulders of giants.

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For those of you who didn’t have the  March Web Analytics Wednesday Beijing with Google’s Stephanie Hsu take a look at the video posted above.  Its a full recording of the presentation and Q&A session. The presentation last for 32 minutes and then we have 23 minutes of Q&A. Make sure you don’t miss the insightful questions from our audience. For Song Xing’s video of the event take a look here. We understand that image and sound quality are still sub-optimal and are working on it.

For those of you who have never attended a WAW, this is also a great sneak peak, to see if joining us would add value to you. What is missing from the video of course is the great food and the networking. For that you really have to turn up in person.

During the presentation, in front of a record crowd of 60 attendees,  Stephanie focussed on Custom Reports and Advanced Segments. Both are very powerful tools and Stephanie does a great job demonstrating that power. She is showing actual screenshots from GA, which sometimes makes it diffucult to read what is on the slides. This is compoundend by the fact that I had to use an evluation version of a video conversion software to get the video uploaded.

The video was graciously provided by one of our attendees, but neither of us are experts at filming and editing video. Any recommendations and support in the filming and editing process you can provide is highliy appreachited.

What did you think of this month’s WAW? Like it? Hate it? Want better Chinese translation? Let me know in the comments.

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With a record turnout of 60 attendees for last nights Beijing Web Analytics Wednesday (more details about that, including video!! to follow), we are setting our sights to spreading the WAW goodness to other digital hubs in China. Next stop Shanghai.

We have money:

Local Sponsor: Elliot Ng
Global Sponsor 1: Coremetrics	Global Sponsor 2: Sitespect

We have attendees:

Multiple comment and emails on my and Song Xings blog (Chinese) and in out Inboxes  have asked us about Shanghai events.

What we don’t have is someone who stands up and organizes it.

- Is that you? -

If you are interested, please get in touch with me. I am happy to share my experience and advice. Its not rocket science, it doesn’t take much time nor any money. But its very rewarding, seeing the community grow month by month. Sweet deal, right? So what are you waiting for? Shoot me an email florianpihs[at]gmail[dot]com or leave a comment to this post.

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• Free Omniture Online Business Optimization workshop in Beijing (March 11th) (longmarch.chinalytics.com)
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• Upcoming Omniture training in Beijing and Shanghai (longmarch.chinalytics.com)

After all your feedback about the upcoming Omniture training in Beijing (March 17th, 18th) & Shanghai (March 19th, 20th) , Omniture realized it is not enough to provide a in debth 2 day Omnitiure training.  (Yes they are learning )

So, for those of you who want to get a glimps of SiteCatalyst and SearchCenter, or who have specific questions to ask about either tool, Omniture and me are hosting a

- “Free Omniture Online Business Optimization workshop” -

Time:  Wednesday April  March 11th,  3:30PM – 5PM (Thanks Shoji for the correction)
Place: Kerry Center, CBD, 11th floor, Regus offices

The workshop will focus in Omniture Site Catalyst and Search Center and will be lead by as Omniture Sales engineer.  It will cover the basics of both tools in the first hour and aims to answer attendees questions in following 30 min.

Of course this is by no means an in depth training (For that we still have to pay ), but it should be an insightful afternoon nevertheless, for those of us working with Omniture’s tools, and those who aim to do that in the future.

See you at tomorrows WAW!

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The first Web Analytics Wednesday of the 牛 (niu – ox, as in year of the ox) year will be hosted on February 11th, one week later than usual, to account for some late returning 春节 (Spring Festival) travelers.

If you are interested in sharing your Web Analytics, measurement or optimization ideas in front of a enthusiastic crowd of 40+ web analytics enthusiasts, please let me know in the comment section of this post, in the Beijing WAW Google group, or just send an email to florianpihs[at]gmail[dot]com.

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