Chinalytics Longmarch Blog

2009 is slowly running out of steam, but the Beijing Web Analytics Wednesday is moving from strength to strength. After a huge event in November, where more than 70 guests listened to DCCI sharing their research about the state of the industry, we starting off December with a presentation by Jackson Huang , who is leading Gridsum’s development team to expand the capabilities of their Web Analytics Tool Web Dissector.

Two month ago Gridsum’s CEO Guosheng QI and Michael Xu who runs Gridsum’s Marketing and Operations gave me a private demo of their tool. I walked away very impressed with the tools strong usability, the broad range of functions as well as tools flexibility to run custom reports and segments on the fly. So far Web Dissector is the strongest local tool I have seen, and it will certainly give  Omniture, WebTrends and Google Analytics a run for their money on China.

Always remember though, that it is rarely the tools that drive business results. Its committed, smart and creative people using these tools, that deliver results. To meet such people and to skill up your own team, join us on Wednesday, December 9th.

Speaker Introduction

Jackson Huang co-founded the Tsinghua Software Industry Association with Guosheng QI and other alumni in 2005, and was responsible for technology development and project monitoring. After Gridsum Technology was formed, Mr. Huang took charge of company’s technology roadmap, product structure, R&D, and project management.

Mr. Huang graduated from Tsinghua University in 2006 with a software engineering degree. He won the first “Shanda (NASDAQ: SNDA) Cup” China Adolescents gaming software competition.

Address:

Pullman’s Steak (details and map)
Gong Ti Dong Lu Zhongguo Hong Jie Bing 2 Hao,109
Phone: +86 10 8587 1055

Agenda:

Call to Action!

Join Jackson, Wu Yong as well as 50 other web analytics enthusiasts to learn about web analytics, meet cool people and have an all around great time. Bring any friends who might be interested to join our community along as well.

We will have a buffet dinner and soft drinks available for our guests. Be prepared to spend RMB 50 for the evening if you register in advance, and RMB 100 if you visit us without registration. As usual, the knowledge you get in exchange is invaluable.

We are looking forward to meeting you on Wednesday December. 9th

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Web Analytics Wednesday logo

Web Analytics Wednesday is maturing and its very rewarding to see the number of attendees and speakers grow in Beijing and around China. This week will mark a new milestone, as it will be the first event I cannot attend and host in person. On the one hand I am sad not to be able to join and meet all the great analysts who come, on the other had I am excited to see that the event goes on, even if the demands of my job keep me from joining.

This week our guest from DCCI, an up and coming local market research firm, will share their perspective on the Web Analytics market and its importance in understanding the customer journey and brand touch points. You can find some examples of their research and opinion online.

• Hu Yanping blog post on “9 Web analysis and optimization development trends”
• DCCI sample on audience insights:  “2009 Nokia brand contact points and customer journey”

Address:

Pullman’s Steak (details and map)
Gong Ti Dong Lu Zhongguo Hong Jie Bing 2 Hao,109
Phone: +86 10 8587 1055

Agenda:

Call to Action!

Join DCCI’s Hu Yanping and Fu Zhihua  as well as 40 other web analytics enthusiasts to learn about web analytics, meet cool people and have an all around great time. Bring any friends who might be interested to join our community along as well.

We will have a buffet dinner and soft drinks available for our guests. Be prepared to spend RMB 50 for the evening if you register in advance, and RMB 100 if you visit us without registration. As usual, the knowledge you get in exchange is invaluable.

We are looking forward to meeting you on Wednesday Nov. 11th

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• Beijing Web Analytics Wednesday: 99click CEO Experience Sharing (longmarch.chinalytics.com)

Web Analytics Wednesday logo

Both Sindey Song at Chinawebanlytics.com and I have extensively written about the importance of bounce rate as a success metric in Web Analytics (see here and here). This Wednesday we will hear from  Mr. Ma Tianyun, President & CEO of 99click, one of the most popular local Web Analytics tool providers, about their perspective on the importance of bounce rate.

His presentation will cover the following topics:

• Web Analytics Industry trends
• Site analysis, key performance indicators and best practices
• How to interpret bounce rate as well as exit rate and the usage of both metric to improve the effectiveness of web marketing

Speaker Introduction:

Mr. Ma Tianyun: CEO Business Assistant Technology (Beijing) Co., Ltd (also referred to as 99click)

In 1998 Ma Tianyun received  a Ph.D. at Yale University. After graduating, he joined Oracle Corporation in the United States with a focus on data analysis, software development and management. There Mr. Ma mastered Internet software development and system development, built his technology knowledge and skills and became familiar with the Internet industry. In 2004, Mr. Ma Tianyun joined the Tsinghua Technology Park and founded Business Assistant Technology  Ltd. (hereinafter referred to 99click), and has been focused on Internet marketing, data analysis and application of research in the field.

Please join me and 40 other web analytics enthusiasts to learn about web analytics, meet cool people and have an all around great time. Bring any friends who might be interested to join our community along.

We will have a buffet dinner and soft drinks available for our guests. Be prepared to spend RMB 50 for the evening if you register in advance, and RMB 100 if you visit us without registration. As usual, the knowledge you get in exchange is invaluable.

Address:

Pullman’s Steak (details and map)

Gong Ti Dong Lu Zhongguo Hong Jie Bing 2 Hao,109

Phone: +86 10 8587 1055

Agenda:

19:45 – Door open / Buffet open

20:15 – 20:45 Presentation

20:45 – 21:00 Q&A Session

21:00 – 22:00 Networking

Sidney and I are looking forward to meeting you on Wednesday October 14th

- Sponsored by -

When I was still in working in market research, I used to tell clients “If you see the US as an Internet country, you have to see China as a mobile country”. While that is somewhat less true today, when we have more than 330 million Internet users, the dominant from of communication is China is still the mobile phone.
The macro story these days then is the convergence of these two worlds, Internet and Mobile. Mobile Internet is growing increasingly popular. CNNIC is already reporting 155 million mobile internet users.

With such a large number of users, companies are turning their focus on providing mobile internet solutions to their audience. With this increased importance comes a focus on ROI, measurement and analytics. We will explore these topics in detail in this month’s Web Analytics Wednesday. One of the key difference between the fixed and mobile Internet in China is the important role carriers play in the mobile ecosystem. China Mobile, this weeks sponsor and its competitors, control a significant part of the data for mobile analytics. We will use this weeks event to explore their role more deeply and provide input into their considerations for mobile analytics.

We will start the day with a quick intro about WAW globally and in Beijing and then Dr. Zhenwu Tao of the China Mobile Research Institute will introduce their work and thought about mobile analytics. This will be followed by an expert panel on mobile analytics with representatives from China Mobile, Mobile Analytics vendors, Mobile advertising agencies, media agencies and advertisers. Please see the whole agenda below.

Agenda:

China Mobile;s sponsorship allows us to host this month’s event free of charge. We will have some snacks and soft drinks available, without the usual buffet dinner.

Please join me and 60 other web analytics enthusiasts to learn about mobile analytics, meet cool people and have
an all around great time. Bring any friends who might be interested to join our community along.

I am looking forward to meeting you on Wednesday September 2nd

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Attention: Location Change: This month we are back at Luga’s Villa.
Speaker: Yuan Cheng,程渊, GM of Gomez China

Topic: Introducing “performance” in web “performance” analytics

Please join me and 40 other web analytics enthusiasts to learn about web analytics, meet cool people and have an all around great time. Bring any friends who might be interested to join our community along as well to.

We will have a buffet dinner and soft drinks available for our guests. Be prepared to spend RMB 50 for the evening if you register in advance, and RMB 100 if you visit us without registration. As usual, the knowledge you get in exchange is invaluable.

Address:
Luga’s Villa (details and map)
7 Sanlitun North Street, Sanlitun
Right behind 3.3 Plaza
三六屯北里7号楼
3.3 大厦后边
Phone: 135-2013-7915

Schedule:
19:45 – Door open / Buffet open
20:15 – 20:45 Presentation
20:45 – 21:00 Q&A Session
21:00 – 22:00 Networking

I am looking forward to meeting you on Wednesday August 5th.

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For those of you who couldn’t join yesterday’s Adworld 2009 event, please find the presentations of the Web Analytics session attached. Regular readers of this blog will have seen my 10 Rules for Winning through Analytics presentation already.

Among the other three  decks I want to highlight the “Measurement and optimizations at Qunar” presentation Charlene Ng gave. Qunar is one of the leading travel portals and the leading travel search engine in China. They have presented atthe June WAW but the current deck is more detailed and provides a much better understanding about how they do analytics.

Thanks again to DCCI for hosting this event and of course for all the Speakers & Sidney Song (OMD) – as the moderator

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Image via Wikipedia

If you are based in Shanghai, you cannot miss the inaugural Shanghai Web Analytics  Wednesday. Kudos to the team around Min Guo and thanks to the sponsors at Uptake and CIC. Great job.

Time & Date: 7pm, July 15, 2009 (3rd Wed.)

Speaker: Dave Zheng,  Chief Analyst at Newegg.com (US)

Topic: Web Analytics in E-commerce and KPIs
Dave will share how to apply web analytics in e-commence, and the importance of web analytics in operation. He will also focus on the discussion of Key Performance Indicators (KPIs) of ecommence industry from his experience in Newegg.com.

For more details, please visit http://www.shanghaiwebanalytics.com

The Shanghai WAW has been a long time coming. Tracy and Xu Hai first started talking about it on this blog in March 2008 in the comment thread of a post talking about a Beijing WAW event. There was some momentum but it fizzled a bit when we could not find a lead organizers.

The second wave stated when Uptake’s Elliot Ng joined a Beijing WAW in March this year and offered to sponsor a Shanghai WAW. That got the ball rolling again and after fits and starts it is done.

I feel like a proud godfather. Thanks to all who make this happen. The Beijing team is proud of you!

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Attention: Location Change: Now at Club Obiwan (Haidian), Next month back at Luga’s Villa.

Speaker: Mike Pereira, COO at Sinotech Media (TBC)

Topic: Web Analyics Getting Social in China

Please join me and 40 other web analytics enthusiasts to learn about web analytics, meet other web analytics enthusiasts and have an all around great time. Bring any friends who might be interested to join our community along as well to.

We will have a buffet dinner and soft drinks available for our guests. Be prepared to spend RMB 50 for the evening if you register in advance, and RMB 100 if you visit us without registration. As usual, the knowledge you get in exchange is invaluable.

Address:
Club Obiwan (Description and Map)
西城区西海西沿4号 离积水潭地铁站300米
Xihai Xiyan No.4, Xicheng district, 300m from Jishuitan subway station

Phone (for directions): 010 8322 1231

Schedule:
19:45 – Door open / Buffet open
20:15 – 20:45 Presentation
20:45 – 21:00 Q&A Session
21:00 – 22:00 Networking

I am looking forward to meeting you on Wednesday July 1st

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• Measuring Social Media at Web Analytics Wednesday (n0d3.org)

During yesterday’s May Web Analytics Wednesday I had the chance to share my thoughts about Testing and why it has to be at the core of digital optimization and innovation.  Please see the deck I shared with the crowed on Slideshare.

In my post on “Landing Page Optimization” in early 2008 I have made a point that is still almost unanimously ignored in developing websites in China.

 The most effective way to an optimized landing page is testing,
but testing itself comes as one part of part of an
effective optimization process.”

I took  this opportunity to reprise this post in a presentation. My objective was to help all attendees to take a fresh look at their web analytics and optimization process and come away with new ideas on how to make it work better. Take a look at the slides and let me know how it worked. The comments are open. Let the fun begin.

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Daqi Logo

As a web analysts, we try to understand and optimize the performance of our or our clients’ websites and digital campaigns. For the most part that has included media optimization, creative opmtimization and site optimization. In a Web 2.0 world that is not enough anymore. As brands realize that they share the ownership of their brand image with their customers, prospects  and other interested parties online, (who influence each other by sharing their impressions, opinions and feedback trough ever increasing social media channels), brands are asking us to help them make sense of the discussion happening about their brand online a s well.

Zhou Lei will introduce Daqi’s tools and services that enable brands and agencies to keep track of the  ever proliferating online discussion. She will share some examples from auto/IT/FMCG case studies and describe  Daqi’s methodology. A quick intro to their service:

Daqi’s Buzz Radar system monitors 700,000+ BBS and 10 blog service providers in China. We capture av. 500,000+ data points from social media sites every day. From 2004 to now, our database has 8000+ million data entries. Based on the primary data from social media, we provide market intelligence, ads/campaign tracking, industry analysis, online behavior analysis, social media analysis,  IWOM analysis reports for our clients.

Please join Zhou Lei, me and more than 30 other web analytics enthusiasts to learn about web analytics, meet other web enthusiasts and have an all around great time. Bring any friends who might be interested to join our community along as well to:

Location: Luga’s Villa (right behind 3.3 in Sanlitun)

Time and date: Wednesday April 1st , 8PM

We will have a buffet dinner and soft drinks available for our guests. Be prepared to spend RMB 50 for the evening. As usual the knowledge you get in exchange is invaluable

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