Chinalytics Longmarch Blog

As a follow up to the March WAW video, here are a few more links to interesting Google Analytics resources.

Google Conversion Unversity Videos on Youtube

Google uploaded videos of 24 for presenations covering GA funtionality, Web Analytics skills and best practices to Youtube. These are very well done and insightful. You can find Stephanie Hsu’s presentation of AdWords integration there as well.

Google Conversion usiversity trainings and Google Analytics Individual Qualification (IQ) test

A collection of short trainings, covering topics from ‘first steps in GA’ to ‘In-depth Analysis’, very useful for beginners up to more advanced users alike. They  explain all GA features and some analytics techniques.  The trainings also form the basis of the GA Individual Qualification test, that allows individual analysts to become certified in GA. That is a very powerful personal marketing tool right there. Would I prefer hiring a Google IQ certified applicant over one without any certification? You bet!

Regrettably, both videos and trainings are mainly available in English.  The Chinese version of the conversion university, while available, lacks the breath of content and the link to the IQ test. So the work the the GA China team is clearly cut out.

Related articles by Zemanta

• Video of March WAW with Google’s Stephanie Hsu (longmarch.chinalytics.com)
• GOOG Launches Analytics Qualification Program (marketingvox.com)
• REVIEW: Mastering Google Analytics – Contents of Their FREE eCourse (growmap.com)

MRM Worldwide logo

With client demands for Web Analytics growing, MRM Worldwide is expanding its team of Web Analytics analysts and consultants in Beijing.

Join us and

• Be part of a team that pioneers web analytics in China
• Work in an international bi-lingual environment for a global 4 A agency
• Work with exciting global clients like Microsoft, Intel and others that push the limits of digital marketing in China with innovative new projects
• Learn from the  most experienced Web Analytics practitioners in China, trough regular trainings, experience sharing and on the job guidance
• Work with a young, fun and motivated team of professionals that together makes a difference in how our clients do digital marketing to reach business objectives.
• Competitive compensation

If you are interested in joining us, please forward your resume and a short cover letter explaining why you are the right person for our team to mei-dot-zhao-at-ap-dot-mccann-dot-com, or send it directly to me florian-dot-pihs-at-ap-dot-mccann-dot-com. Feel free to mail in either in English or in Chinese.

Your chances are best if your experience fits the criteria I have compiled in the job description below for an Analytics Consultant / Lead Analytics Consultant (with a big hand from Aviansh’s sample job description). If your know someone who is qualified and interested, please kindly get us in touch. If you don’t fulfill all the requirements yet (but aspire to), reach me anyway, we need junior web analysts as well. Please leave any questions in the comment section of this post, and I will do my best to answer them.

Typical Deliverables:

• Weekly, monthly reports (excel, BI tools, web analytics tools).
• Website behavior and customer experience analysis.
• Data consolidation and validation.
• Coordinating tags, tracking parameter implementations.
• Business requirements synthesized from multiple sources including product managers, development teams, and functional group members.
• Documentation relating to existing processes and suggestion / presentations for improving those processes.
• Effective and persuasive presentations (verbal and written) for project teams and business leaders.

Knowledge / Background / Experience:

• Bachelor’s degree (MBA preferred).
• Web Analytics
  • Preferably one to two years of working with standard click stream analysis tools: Omniture, Click Tracks, WebTrends, HBX, Core Metrics etc.
  • Experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research preferred
• Experience in one or more roles in an online e-commerce or online support environments.
• Expertise with Business Intelligence tools, such as Brio, Business Objects, Micro Strategy, Cognos etc with experience writing and tuning SQL queries in a online or offline environment preferred.
• Three to five years of experience in using the Microsoft Office suite with very strong Excel skills.
• Excellent communication skills and ability to interact with all levels of end users and technical resources.
• Exposure to project management skills, business process redesign principles, tools and techniques a plus.

Team / Leadership Skills:

• Works effectively both independently and as a member of a cross functional team.
• Uses sound judgment to identify issues and escalates when appropriate.
• Contributes to improvements in processes (technical or business) used by analysts.
• Drives focused decisions within specific areas and is a key contributor to decisions beyond specific scope of role.
• Ability to identify key needs or gaps and provide leadership to close those gaps.
• Resolves disagreements and conflicts constructively, knows when to involve others.
• Learns from mistakes, takes action to apply the lessons and provides peer and team wide feedback for those in immediate area of focus.
• Identifies and communicates specific personal growth goals for self.

Technical / Functional Skills:

• Understands relevant technology applications in their area.
• Using strong analytical skills provides insights as well as recommendations for changes
• Identifies and drives requirements trade-offs by proposing solutions to BU/FU leadership.
• Handles multiple tasks, switches priorities and focuses as needed.
• Exhibits high degree of pro-activeness in analyzing customer behavior using available data to influence changes on the website.
• Understands the complex web ecosystems and best practices and applies this knowledge to their work.
• Collaborates on creation of project plan and tasks for the team.

Language Skill

• Strong written and spoken English and Chinese are required to communicate effectively to clients and co-workers.

I am looking forward to your feedback. Keep it coming!

After a long break, I am back with a request for your help. We are currently looking to beef up our Web Analytics team and have compiled the job description below for a senior analyst (with a big hand from Aviansh’s sample job description). Please reach out to me if you are interested at florian-dot-pihs-at-ap-dot-mccann-dot-com. If your know someone who is interested please kindly get us in touch. If you don’t fulfill all the requirements yet (but aspire to), reach me anyway, we need some analysts and junior analysts as well. Please leave any questions in the comment section of this post.

Typical Deliverables:

• Weekly, monthly reports (excel, BI tools, click stream analytics). 
• Website behavior and customer experience analysis. 
• Data consolidation and validation. 
• Coordinating tags, tracking parameter implementations. 
• Business requirements synthesized from multiple sources including product managers, development teams, and functional group members. 
• Documentation relating to existing processes and suggestion / presentations for improving those processes. 
• Effective and persuasive presentations (verbal and written) for project teams and business leaders. 

Knowledge / Background / Experience:

• Bachelor’s degree (MBA preferred). 
• Web Analytics 
  • Preferably one to two years of working with standard click stream analysis tools: Omniture, Click Tracks, WebTrends, HBX, Core Metrics etc. 
  • Experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research. 
• Experience in one or more roles in an online e-commerce or online support environments. 
• Expertise with Business Intelligence tools, such as Brio, Business Objects, Micro Strategy, Cognos etc with experience writing and tuning SQL queries in a online or offline environment preferred.
• Three to five years of experience in using the Microsoft Office suite with very strong Excel skills. 
• Excellent communication skills and ability to interact with all levels of end users and technical resources. 
• Exposure to project management skills, business process redesign principles, tools and techniques a plus.

Team / Leadership Skills:

• Works effectively both independently and as a member of a cross functional team.
• Uses sound judgment to identify issues and escalates when appropriate.
• Contributes to improvements in processes (technical or business) used by analysts.
• Drives focused decisions within specific areas and is a key contributor to decisions beyond specific scope of role.
• Ability to identify key needs or gaps and provide leadership to close those gaps.
• Resolves disagreements and conflicts constructively, knows when to involve others.
• Learns from mistakes, takes action to apply the lessons and provides peer and team wide feedback for those in immediate area of focus.
• Identifies and communicates specific personal growth goals for self.

Technical / Functional Skills:

• Understands relevant technology applications in their area.
• Using strong analytical skills provides insights as well as recommendations for changes
• Identifies and drives requirements trade-offs by proposing solutions to BU/FU leadership.
• Handles multiple tasks, switches priorities and focuses as needed.
• Exhibits high degree of pro-activeness in analyzing customer behavior using available data to influence changes on the website.
• Understands the complex web ecosystems and best practices and applies this knowledge to their work.
• Collaborates on creation of project plan and tasks for the team.