Chinalytics Longmarch Blog

After a long break, I am back with a request for your help. We are currently looking to beef up our Web Analytics team and have compiled the job description below for a senior analyst (with a big hand from Aviansh’s sample job description). Please reach out to me if you are interested at florian-dot-pihs-at-ap-dot-mccann-dot-com. If your know someone who is interested please kindly get us in touch. If you don’t fulfill all the requirements yet (but aspire to), reach me anyway, we need some analysts and junior analysts as well. Please leave any questions in the comment section of this post.

Typical Deliverables:

• Weekly, monthly reports (excel, BI tools, click stream analytics). 
• Website behavior and customer experience analysis. 
• Data consolidation and validation. 
• Coordinating tags, tracking parameter implementations. 
• Business requirements synthesized from multiple sources including product managers, development teams, and functional group members. 
• Documentation relating to existing processes and suggestion / presentations for improving those processes. 
• Effective and persuasive presentations (verbal and written) for project teams and business leaders. 

Knowledge / Background / Experience:

• Bachelor’s degree (MBA preferred). 
• Web Analytics 
  • Preferably one to two years of working with standard click stream analysis tools: Omniture, Click Tracks, WebTrends, HBX, Core Metrics etc. 
  • Experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research. 
• Experience in one or more roles in an online e-commerce or online support environments. 
• Expertise with Business Intelligence tools, such as Brio, Business Objects, Micro Strategy, Cognos etc with experience writing and tuning SQL queries in a online or offline environment preferred.
• Three to five years of experience in using the Microsoft Office suite with very strong Excel skills. 
• Excellent communication skills and ability to interact with all levels of end users and technical resources. 
• Exposure to project management skills, business process redesign principles, tools and techniques a plus.

Team / Leadership Skills:

• Works effectively both independently and as a member of a cross functional team.
• Uses sound judgment to identify issues and escalates when appropriate.
• Contributes to improvements in processes (technical or business) used by analysts.
• Drives focused decisions within specific areas and is a key contributor to decisions beyond specific scope of role.
• Ability to identify key needs or gaps and provide leadership to close those gaps.
• Resolves disagreements and conflicts constructively, knows when to involve others.
• Learns from mistakes, takes action to apply the lessons and provides peer and team wide feedback for those in immediate area of focus.
• Identifies and communicates specific personal growth goals for self.

Technical / Functional Skills:

• Understands relevant technology applications in their area.
• Using strong analytical skills provides insights as well as recommendations for changes
• Identifies and drives requirements trade-offs by proposing solutions to BU/FU leadership.
• Handles multiple tasks, switches priorities and focuses as needed.
• Exhibits high degree of pro-activeness in analyzing customer behavior using available data to influence changes on the website.
• Understands the complex web ecosystems and best practices and applies this knowledge to their work.
• Collaborates on creation of project plan and tasks for the team.

Can’t get enough of Web Analytics goodies? Take a look at my Google Reader Share items feed. There you will find all the items I found thought provoking, interesting or helpful, out of the 50 to 100 post or articles I read on a daily basis. Consume them on your own time with a convenient RSS feed.
Some of you who use Google Reader as an RSS reader might have noticed the Shared Items feature. It allows me to select items I want to recommend to others and combines them to a feed for easy sharing. Its are great social feature and I hope you find these shared items as valuable as I do.
Please also do me a favor and share links to your shared item in the comments sections, or by email (after you have evaluated the privacy implications). I very interested in what you are reading, and am thinking about aggregating the Shared Items feeds of other web analytics addicts into a ranked feed using Yahoo Pipes!. I guess that will start to be useful when I have collected about 10 feeds. So get the sharing started.

… the new home of “ Web Analytics in China“. I moved this blog here, to make it easier for users inside China to access the my posts. All Typepad blogs seem to be blocked by the net nanny/ great firewall of china (GFW) and proxifying can be a pain.

Welcome to my new online home. Please continue to comment. Mi casa est tu casa. To make the discussion easier, you can stay on top of the answers to your posts, by subscribing to the comments feed. I am looking forward to seeing you back soon.

My objective of helping to build an engaged Chinese community on Web Analytics just got a little harder. Not enough that I suck at writing Chinese, it now also seems that Typepad (Which hosts this blog) is blocked in China. Hat tip to Vyse pointing this out. At least thats the case in Beijing. Which means you are either reading this well proxified or from my RSS feed. More Power to you!