Web Analytics Wednesday in Beijing this week with DCCI

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on November 10, 2009
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Web Analytics Wednesday logo

Web Analytics Wednesday logo

- This event is co-organized by Sidney Song-
Both Sindey and I have extensively written about the importance of bounce rate as a success metric in Web Analytics (see here and here). This Wednesday we will hear from Mr. Ma Tianyun, President & CEO of 99click, one of the most popular local Web Analytics tool providers, about their perspective on the importance of bounce rate.
His presentation will cover the following topics:
Web Analytics Industry trends
Site analysis, key performance indicators and best practices
How to interpret bounce rate as well as exit rate and the usage of both metric to improve the effectiveness of web marketing
Speaker Introduction:
Mr. Ma Tianyun: CEO Business Assistant Technology (Beijing) Co., Ltd (also referred to as 99click)
In 1998 Ma Tianyun received a Ph.D. at Yale University. After graduating, he joined Oracle Corporation in the United States with a focus on data analysis, software development and management. There Mr. Ma mastered Internet software development and system development, built his technology knowledge and skills and became familiar with the Internet industry. In 2004, Mr. Ma Tianyun joined the Tsinghua Technology Park and founded Business Assistant Technology Ltd. (hereinafter referred to 99click), and has been focused on Internet marketing, data analysis and application of research in the field.
Please join me and 40 other web analytics enthusiasts to learn about web analytics, meet cool people and have an all around great time. Bring any friends who might be interested to join our community along.
We will have a buffet dinner and soft drinks available for our guests. Be prepared to spend RMB 50 for the evening if you register in advance, and RMB 100 if you visit us without registration. As usual, the knowledge you get in exchange is invaluable.
Address:
Pullman’s Steak (details and map)
Gong Ti Dong Lu Zhongguo Hong Jie Bing 2 Hao,109
Phone: +86 10 8587 1055
Agenda:
19:45 – Door open / Buffet open
20:15 – 20:45 Presentation
20:45 – 21:00 Q&A Session
21:00 – 22:00 Networking
Sidney and I are looking forward to meeting you on Wednesday October 14th

Web Analytics Wednesday is maturing and its very rewarding to see the number of attendees and speakers grow in Beijing and around China. This week will mark a new milestone, as it will be the first event I cannot attend and host in person. On the one hand I am sad not to be able to join and meet all the great analysts who come, on the other had I am excited to see that the event goes on, even if the demands of my job keep me from joining.

This week our guest from DCCI, an up and coming local market research firm, will share their perspective on the Web Analytics market and its importance in understanding the customer journey and brand touch points. You can find some examples of their research and opinion online.

Address:

Pullman’s Steak (details and map)
Gong Ti Dong Lu Zhongguo Hong Jie Bing 2 Hao,109
Phone: +86 10 8587 1055

Agenda:

19:30  - 20:00 Door open / Buffet open
20:00 – 20:15 Wu Yong: Web Analytics Wednesday intorduction -
20:15 – 20:30 DCCI Mr. Hu Yanping: Web Analytics trends
20:30 – 20:45 DCCI, Mr. Fu Zhihua Decoding brand touch point & the Customer journey
20:45 – 21:30 Q&A
21:30 – 22:00 Networking

Call to Action!

Join DCCI’s Hu Yanping and Fu Zhihua  as well as 40 other web analytics enthusiasts to learn about web analytics, meet cool people and have an all around great time. Bring any friends who might be interested to join our community along as well.

We will have a buffet dinner and soft drinks available for our guests. Be prepared to spend RMB 50 for the evening if you register in advance, and RMB 100 if you visit us without registration. As usual, the knowledge you get in exchange is invaluable.

We are looking forward to meeting you on Wednesday Nov. 11th

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