Chinalytics Longmarch Blog

Avinash Tweet

After doing some research on my GA accounts, I can confirm Avinash’s statement. While the GA interface was not available, data collection was just fine.  I can live with reporting interface issues, but data collection issues would have been lethal.  This is good for Google Analytics and good for its clients, although I would like a bit more transparency on why it worked, so I can be more confident next time Google runs afoul with the authorities in China.

From what I can see, the tracking image call goes to google-analytics.com, not to analytics.google.com, which might have prevented the blocking (which focussed in google.com). Also many of my clients use local instances of the GA tracking code, to improve performance, which can provide some protection as well.

I am looking forward to hearing more details from Google.

Attention: Location Change: Now at Club Obiwan (Haidian), Next month back at Luga’s Villa.

Speaker: Mike Pereira, COO at Sinotech Media (TBC)

Topic: Web Analyics Getting Social in China

Please join me and 40 other web analytics enthusiasts to learn about web analytics, meet other web analytics enthusiasts and have an all around great time. Bring any friends who might be interested to join our community along as well to.

We will have a buffet dinner and soft drinks available for our guests. Be prepared to spend RMB 50 for the evening if you register in advance, and RMB 100 if you visit us without registration. As usual, the knowledge you get in exchange is invaluable.

Address:
Club Obiwan (Description and Map)
西城区西海西沿4号 离积水潭地铁站300米
Xihai Xiyan No.4, Xicheng district, 300m from Jishuitan subway station

Phone (for directions): 010 8322 1231

Schedule:
19:45 – Door open / Buffet open
20:15 – 20:45 Presentation
20:45 – 21:00 Q&A Session
21:00 – 22:00 Networking

I am looking forward to meeting you on Wednesday July 1st

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• Measuring Social Media at Web Analytics Wednesday (n0d3.org)

Yesterday I had the opportunity to share some of my thought on web analytics with the geeks on a plane guys.  The most impressive part? They had a specific section called “startup metrics” . This fact alone is prove enough that these guys get it.

If you need more prove, please check out Dave McClure’s Startup metrics for pirates presentation that he reanimated for this event.

I had only 15 minutes to speak, so I made it short and sweet. Check out the presentation below and let me know what you think about it. Of course I liberally borrow from Avinash and Stephane Hamel. Standing on the shoulders of giants.

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• Stats are everyone’s business (startupcfo.ca)
• The Importance of Analytics in User Experience (90percentofeverything.com)
• Geeks On A Plane – This Is Great (alexwilhelm.com)
• Asia-Bound With GeeksOnAPlane (techcrunch.com)

Speaker: Dixon Dai 戴政, VP of Marketing at Qunar

Topic: Perspective on Vertical Search Engines – Travel Search Engines & ROI Performance
如何看垂直搜索和旅游搜索的模式及ROI

I have always believed that the application of web analytics is most advanced in industries and verticals that have a direct $$$ interest in the performance of their websites. The travel industry has been on of the first verticals to make e-commerce work in China and as a result travel sites are leading web analytics users as well. The first to share her perspective was Anya Zhao from Air China. This time we are going to hear from Qunar, China’s leading travel search engine. As most e-commerce sites they have to optimize the cost and quality of their traffic as well as the conversion of the traffic on their sites. It will be interesting to learn how they manage that. An additional challenge Qunar has to face is that the final transaction is happening on their partners site, so in order to track real conversions they need data across companies and sites. If you are interested to learn how Qunar solves these challenges…

Please join me and more than 30 other web analytics enthusiasts to learn about web analytics, meet other web analytics enthusiasts and have an all around great time. Bring any friends who might be interested to join our community along as well to:

We will have a buffet dinner and soft drinks available for our guests. Be prepared to spend RMB 50 for the evening if you register in advance, and RMB 100 if you visit us without registration. As usual the knowledge you get in exchange is invaluable.

Address:
Lugas Villa (Description and Map)
朝阳区三里屯北街41号同里后
7 Sanlitun North Street, (right behind ‘3.3 Plaza’ in Sanlitun)

Schedule:
19:45 – Door open
20:15 – 20:45 Presentation
20:45 – 21:00 Q&A Session
21:00 – 22:00 Networking

Please register here to join our event. Looking forward to meeting you on Wednesday June 10th.