During yesterday’s May Web Analytics Wednesday I had the chance to share my thoughts about Testing and why it has to be at the core of digital optimization and innovation. Please see the deck I shared with the crowed on Slideshare.
In my post on “Landing Page Optimization” in early 2008 I have made a point that is still almost unanimously ignored in developing websites in China.
The most effective way to an optimized landing page is testing,
but testing itself comes as one part of part of an
effective optimization process.”
I took this opportunity to reprise this post in a presentation. My objective was to help all attendees to take a fresh look at their web analytics and optimization process and come away with new ideas on how to make it work better. Take a look at the slides and let me know how it worked. The comments are open. Let the fun begin.
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