- Image via CrunchBase
As a follow up to the March WAW video, here are a few more links to interesting Google Analytics resources.
Google Conversion Unversity Videos on Youtube
Google uploaded videos of 24 for presenations covering GA funtionality, Web Analytics skills and best practices to Youtube. These are very well done and insightful. You can find Stephanie Hsu’s presentation of AdWords integration there as well.
Google Conversion usiversity trainings and Google Analytics Individual Qualification (IQ) test
A collection of short trainings, covering topics from ‘first steps in GA’ to ‘In-depth Analysis’, very useful for beginners up to more advanced users alike. They explain all GA features and some analytics techniques. The trainings also form the basis of the GA Individual Qualification test, that allows individual analysts to become certified in GA. That is a very powerful personal marketing tool right there. Would I prefer hiring a Google IQ certified applicant over one without any certification? You bet!
Regrettably, both videos and trainings are mainly available in English. The Chinese version of the conversion university, while available, lacks the breath of content and the link to the IQ test. So the work the the GA China team is clearly cut out.
Related articles by Zemanta
- Video of March WAW with Google’s Stephanie Hsu (longmarch.chinalytics.com)
- GOOG Launches Analytics Qualification Program (marketingvox.com)
- REVIEW: Mastering Google Analytics – Contents of Their FREE eCourse (growmap.com)
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The related article that Zemanta picked up from my blog is to a review of a free eCourse Value Guardian offers as an intro to their Mastering Google Analytics book. The review explains what is covered in the book and I’ll be adding indepth reviews of the book too.
The link is in the Zemanta section but just in case that ever changes I’ll add it as the URL for this comment too.