Chinalytics Longmarch Blog

After talking about Omniture and January and Webtrends in February we are completing the Web Analytics trinity in March with a presentation about Google Analyics. In a premier for the Beijing WAW we have a guest from the Google Mountain View HQ to give us Web Analytics insights, straight from the source.

Stepahnie Hsu, Analytics Specialist at Google, will reprise her Google Conversion University talk for us, and dig into the integration of Google Adwords and Google Analytics. I have also asked her to share some insights into the new GA features like advanced segmentation and motion charts. Stephanie will be supported by Zhou Yang, Google local GA support specialist, for translation and localization.

In another first, and courtesy of OMD’s Sidney Song (宋星) we will also be able to record the event on video and share it with those of you who cannot attend.

Please join Stephanie, Zhou Yang, me and 30 – 40 other web analytics enthusiasts to learn more about web analytics, meet other web enthusiasts and have an all around great time. Bring any friends who might be interested to join our community along as well to:

Location: Luga’s Villa (right behind 3.3 in Sanlitun)

Time and date: Wednesday March 3rd  4th , 8PM

We will have a buffet dinner and soft drinks available for our guests. Be prepared to spend RMB 50 for the evening. As usual the knowledge you get in exchange is invaluable

Please RSVP by commenting to this post or drop me an email florianpihs[at]gmail[dot]com.

P.s.: Thanks Stan for helping me to correct the date

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After returning from a relaxing Chinese New Year break, I am looking forward to the first WAW of the 牛 (niu, Ox) year.  I trust you do, too. This time, we will have our long time WAW Beijing core team member Wu Yong joining us for his first presentation.

Wu Yong has been leading Webtrends‘ sales efforts in China since 2005 and in the process built a rich, unrivaled experience about the local Web Analytics market. He is now focusing his energies on the telecom industry and will share his experience working with China Mobile. China Mobile has been a WebTrends customer for years, and is now preparing to leverage the platform for more advanced web analytics objectives. Wu Yong will focus his presentation on the China Mobile case study and especially the lessons he and his team learned implementing and evangelizing web analytics for a large humongous state owned carrier. After Air China in January, it is exciting to see another practical experience sharing, that will help us all to do a more effective job executing and communicating web analytics.

Please join Wu Yong, me, and 30 – 40 other web analytics enthusiasts for this exciting event and bring any friends who might be interested to join our community as well.

click to view larger image

Time and date:  Wednesday February 11th,  8PM
Location: Luga’s Villa (right behind 3.3 in Sanlitun)

We will have a buffet dinner and soft drinks available. Be prepared to spend RMB 50 for the evening. As usual, the knowledge you get in exchange is invaluable

Please RSVP by commenting on this post, or by sending an email to florianpihs[at]gmail[dot]com.  Any problems please call my mobile at 13401191916.