Happy New Year to all friends or Web Analytics Wednesday in Beijing. 2008 has been a great year, and I enjoyed every event we celebrated with you!
2009 is shaping up to be even more interesting as Web Analytics is touted as a key growth area that can benefit from the challenging economic environment. (better results with lower ad spend? Yes, please.)
I am especially excited about the upcoming WAW, because it is the first time we have a corporate user of Web Analytics speaking here in Beijing (not a vendor, agency or consultant): Anya Zhao (赵冬云), Air China’s Online Marketing Director. (More on Anya is a short bio below).
Anya will share her experience in setting up and running corporate Web Analytics at eLong and Air China, with a focus on tools, people and processes. I can’t wait to hear from her what works and what doesn’t work in Web Analytics in China from someone who has experience running web analytics at companies that stand to capture most of its value.
Please join me for this groundbreaking event, and bring any friends who might be interested to join our community.
Time and date: Wednesday Jan. 7th. 8PM
Location: Luga’s Villa (right behind 3.3 in Sanlitun)
It will be standing room only with a buffet dinner. Part of the cost will be covered by our sponsor. Be prepared however to spend about RMB 50 for the evening. As usual the knowledge you get in exchange is invaluable 
Please RSVP by commenting to this post or by sending me an email florianpihs-at-gmail-dot-com. Any problems please call my mobile at 13401191916.
Best,
Florian
Bio of Dongyun Zhao, Online Marketing Director, Air China (copied form the the Ad-tech panel on Web Analytics)
Ms. Anya Zhao ( Dongyun Zhao) has a professional background in online marketing and analytic measurement area. As the Director of online marketing for Air China, she drive the online sales grow up dramatically in the last 10 months by leading the online marketing team driving online marketing activity according to the online tracking and data analysis result . Prior to joining Air China, she was the online analysis and marketing manager of elong Inc, the division of Expedia Inc.. There, she grew the Omniture tracking and data analysis to be such a good fundamental for online marketing business development and benefit in making the online marketing to be one of the most efficient and important sales channel of elong Inc. She holds the master degree of Econometrics, who graduated from the Hebei University of Industry and was the government sponsored international student in the University of Applied Sciences Munich in 2003.
Very nice information. Thanks for this.