Chinalytics Longmarch Blog

One of the major limitations on Web Analytics in China is the lack of skilled and experienced analysts. Once a company or agency has decided on persuing the digital ROI path though Web Analytics, they soon notice that while tools are free (like Google Analytics, Yahoo! Analytics and Microsoft AdCenter Analytics) or can be bought from respected vendors (like Omniture, Webtrends and others), skilled and experienced analysts are in severe short supply. (as I’ve argued before). As a result, most analytics teams are made up of one senior person, spending most of his/her time on training and a bunch of smart young analyst coming staight from university or from a market research background. Most of the trainig is on the job and done informally. Most of it is done “on the job”. I have never met a certified Omniture or GA analyst in China (let me know if you are!).

This is about to change, with Omniture offering their first Site Catalyst Fundamentals training in Beijing and Shanghai in March. The training will last 2 days and will be conducted in Chinese  Here are the dates and prices:

BEIJING – MAR 17 – 18

SHANGHAI – MAR 19-20

Prices per person range from USD 1,500 to USD 1,800. Given current exchange rates, thats beween RMB 10K and 12.5K.

This is a princely price for China, given that it reflects a monthly salary for a senior analyst / senior analytics consultant in the market. While I am excited about this opportunity, I am not sure how many companies can afford that kind of money in the current economic situation. I can only urge my readers to review Avinash’s 90/10 rule.

• Our Goal: Highest value from Web Analytics implementation.
• Cost of analytics tool & vendor professional services: $ 10.
• Required investment in “intelligent resources/analysts”: $ 90.
• Bottom-line for Magnificent Success: Its the people.

Re-read it! Re-read it again! And now go looking for the money. If you are lucky and find a pot of gold, contact your local Omniture salesperson (Darry Su, CY Yueng) or, lacking their contact info, comment on this post to sign up for the training. I will then share the Omniture contact info with you via email.

I am looking forward to seeing you in March.

Related articles by Zemanta

• 10 Promising Free Web Analytics Tools
• New and interesting! Yahoo! Web Analytics
• Web Analytics Data is already a Commodity