Monthly Archive for October, 2008

Web Analytics – One Hour a day: Now available in Chinese

I am a bit late to the party, but in case you didn’t know yet, Avinash’s classic – “Web Analytics – One hour a day” is now available in Chinese (精通Web Analytics–来自专家的最佳Web分析策略). Please check it our here.
You will be pleased to know that Avinash’s name has been translated as ka(3) xi(1) ke(4), which regrettably has has no special meaning. I checked on DangDang and Joyo, the two leading online retailers of books in the Middle Kingdom, and regrettably, both do not carry the book yet. Still some promotion to do, but way to go Avinash. Kudo’s and congratulations!

On a more serious side, this is a great step for the Chinese web analytics community, since it enables a vastly larger group of people to learn about Avinash’s passion (an mine). It will certainly make my life easier training web analysts here at MRM. Its an a exciting new tool for us proponents of Web Analytics in China and I will make liberal use of it, and so I hope will you.

Postponed but still great: October Web Analytics Wednesday in Beijing: An Introduction to Omniture

In my last post, I announced the October Web Analytics Wednesday for Oct. 8th with Paul Denlinger of ChinaVortex and IAB China fame. Since Paul is busy “attending a conference” in Bali, plans need to change. While I would love “attending a conference” in Bali myself once in a while, I cross my fingers for Paul and wish him all the best for the iMedia Agency Summit.
In order not to disappoint those seeking knowledge from the tree of Web Analytics, we have postponed the event to next week and invited Darryl Su of Omniture China, to introduce their Web Analytics offering. As one of the leading global web analytics vendors, it will be interesting to hear more about product features, localization for China and an update about their Beijing office and China servers, both of which have been planned for a long time.

The updated event information is:
Time & Date: October 15th 8 PM
It will be standing room only with a buffet dinner. As usual part of the cost will be covered by our sponsor Web Analytics Demystified. Be prepared however to spend about RMB 50 for the evening. As usual the knowledge you get in exchange is invaluable ;) To register for the event, please sign up at the Web Analytics Wednesday platform, or leave a comment to this post.