State of the Web Analytics Industry in China Panel - Review
I usually write the event summaries myself, but since today is my lucky day, Tangos Chan of China Web 2.0 Review fame bet me to the punch. Take a look at his review and let me know what you think. A simple take away for me is that Avinash's 90/10 rule:
"Spend 10% of the money on the tools and 90% on the people". By people
I mean not necessary salary but training and coaching. There is not
enough skill and knowledge in the market to propel it forward. Google
Analytics does a good job lowering the barrier with zero cost and an
intuitive interface, but going deeper than the dashboard, and providing
actionable insights needs additional investment of time and sometimes
money (how about spending RMB 50 at at web analytics Wednesday event :)
I am looking forward to welcoming you and to our next event on October 8th where Paul Denlinger will speak about his efforts to establish the IAB in china.
I am looking forward to welcoming you and to our next event on October 8th where Paul Denlinger will speak about his efforts to establish the IAB in china.
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11/3/2008 11:48 AM
Web Analytics in China wrote:
With the next WAW right around the corner, its time to finally publish the writeup for the WAW on October 15th. Last time I had the luxury that Tango Chan did a write up for me, now I need wet the metaphorical pen myself. We had the pleasure to welcome the largest crowd ever to attend a WAW in Beijing. Around 30 people made the trek to Club Camp to listen to Darryl Su, Sales Manager of Omniture Greater China. Congratulation to the team, Sidney Song and Wu Yong, who help me to make this a success. There was some ...
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