Do you wan't to be one the forefront of web analytics in China? Come work for me!
After a long break I am
beak with a request for your help. We are currently looking to beef up
our Web Analytics team and have compiled the job description below for
a senior analyst (with a big hand from Aviansh's sample job description).
Please reach out to me if you are interested at
florian-dot-pihs-at-ap-dot-mccann-dot-com. If your know someone who is
interested please kindly get us in touch. If you don't fulfill all the
requirements yet (but aspire to), reach me anyway, we need some
analysts and junior analysts as well. Please leave any questions in the
comment section of this post.
Typical Deliverables:
Weekly, monthly reports (excel, BI tools, click stream analytics).
Website behavior and customer experience analysis.
Data consolidation and validation.
Coordinating tags, tracking parameter implementations.
Business requirements synthesized from multiple sources including product managers, development teams, and functional group members.
Documentation relating to existing processes and suggestion / presentations for improving those processes.
Effective and persuasive presentations (verbal and written) for project teams and business leaders.
Knowledge / Background / Experience:
Bachelor’s degree (MBA preferred).
Analytics Preferably one to two years of working with standard click stream analysis tools: Omniture, Click Tracks, WebTrends, HBX, Core Metrics etc.
Experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research.
Experience in one or more roles in an online e-commerce or online support environments.
Expertise with Business Intelligence tools, such as Brio, Business Objects, Micro Strategy, Cognos etc with experience writing and tuning SQL queries in a online or offline environment preferred.
Three to five years of experience in using the Microsoft Office suite with very strong Excel skills.
Excellent communication skills and ability to interact with all levels of end users and technical resources.
Exposure to project management skills, business process redesign principles, tools and techniques a plus.
Team / Leadership Skills:
Works effectively both independently and as a member of a cross functional team.
Uses sound judgment to identify issues and escalates when appropriate.
Contributes to improvements in processes (technical or business) used by analysts.
Drives focused decisions within specific areas and is a key contributor to decisions beyond specific scope of role.
Ability to identify key needs or gaps and provide leadership to close those gaps.
Resolves disagreements and conflicts constructively, knows when to involve others.
Learns from mistakes, takes action to apply the lessons and provides peer and team wide feedback for those in immediate area of focus.
Identifies and communicates specific personal growth goals for self.
Technical / Functional Skills:
Understands relevant technology applications in their area.
Using strong analytical skills provides insights as well as recommendations for changes
Identifies and drives requirements trade-offs by proposing solutions to BU/FU leadership.
Handles multiple tasks, switches priorities and focuses as needed.
Exhibits high degree of pro-activeness in analyzing customer behavior using available data to influence changes on the website.
Understands the complex web ecosystems and best practices and applies this knowledge to their work.
Collaborates on creation of project plan and tasks for the team.
Typical Deliverables:
Weekly, monthly reports (excel, BI tools, click stream analytics).
Website behavior and customer experience analysis.
Data consolidation and validation.
Coordinating tags, tracking parameter implementations.
Business requirements synthesized from multiple sources including product managers, development teams, and functional group members.
Documentation relating to existing processes and suggestion / presentations for improving those processes.
Effective and persuasive presentations (verbal and written) for project teams and business leaders.
Knowledge / Background / Experience:
Bachelor’s degree (MBA preferred).
Analytics Preferably one to two years of working with standard click stream analysis tools: Omniture, Click Tracks, WebTrends, HBX, Core Metrics etc.
Experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research.
Experience in one or more roles in an online e-commerce or online support environments.
Expertise with Business Intelligence tools, such as Brio, Business Objects, Micro Strategy, Cognos etc with experience writing and tuning SQL queries in a online or offline environment preferred.
Three to five years of experience in using the Microsoft Office suite with very strong Excel skills.
Excellent communication skills and ability to interact with all levels of end users and technical resources.
Exposure to project management skills, business process redesign principles, tools and techniques a plus.
Team / Leadership Skills:
Works effectively both independently and as a member of a cross functional team.
Uses sound judgment to identify issues and escalates when appropriate.
Contributes to improvements in processes (technical or business) used by analysts.
Drives focused decisions within specific areas and is a key contributor to decisions beyond specific scope of role.
Ability to identify key needs or gaps and provide leadership to close those gaps.
Resolves disagreements and conflicts constructively, knows when to involve others.
Learns from mistakes, takes action to apply the lessons and provides peer and team wide feedback for those in immediate area of focus.
Identifies and communicates specific personal growth goals for self.
Technical / Functional Skills:
Understands relevant technology applications in their area.
Using strong analytical skills provides insights as well as recommendations for changes
Identifies and drives requirements trade-offs by proposing solutions to BU/FU leadership.
Handles multiple tasks, switches priorities and focuses as needed.
Exhibits high degree of pro-activeness in analyzing customer behavior using available data to influence changes on the website.
Understands the complex web ecosystems and best practices and applies this knowledge to their work.
Collaborates on creation of project plan and tasks for the team.





Exciting news. Still accept resume?
I really hope to see the talent pool grows as this industry mature in China.
Btw, congrats to the “Oh I Also Loved That One” Prize on Avinash’s blog. The 3rd report you put together is my favorite :)---
3. Printed version of Browser capabilities >> Java support. Why pick this? Because although this report provides absolutely no useful data and even confuses user who think Java is the same as JavaScript… The report would be useful on a desert island… as there is shortage of toilet paper ;-)
Reply to this
Thanks Scott. Sure, please do send it over. There is never enough qualified people. As for Avinash's competition. I didn't even participate. Like the ideas though
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It's very attempting!! :) I am actually thinking to come back to China in a couple of years after gaining more experiece in the field of Web Analytics. Hopefully, there will be some opportunity.
Reply to this
Hi Angela, I have no doubt there will be opportunity. The market is growing fast. I believe there is a window of opportunity now, when the skill gap is still large, when analysts with just a few years of experience can take a more responsible role here is China.
Think about it and let me know first when you are coming back
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Definately!! That's really great news!! You'll be on my top contact list!
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