Chinalytics Longmarch Blog

Time is flying and its July already. Germany lost the Eurocup to Spain but life goes on. What better way to get over the final blues (or the post party hangover) than meeting friends, colleagues and other smart people at this weeks Wednesday’s Web Analytics Wednesday.
While we haven’t decided on a topic yet (volunteers anyone?) I am sure we will have another interesting and thought inspiring event at Club Camp. Please drop by and bring your colleagues and other interested folk as well.

Time and location as follows:

Time: Wednesday June  July 2nd / 8PM – 10PM
Location: Club Camp (near Workers Stadium) more detail and a map at Dianping

Please RSVP
- by commenting on this post
- or on the Web Analytics Wednesday Website

See you on Wednesday.

After a long break, I am back with a request for your help. We are currently looking to beef up our Web Analytics team and have compiled the job description below for a senior analyst (with a big hand from Aviansh’s sample job description). Please reach out to me if you are interested at florian-dot-pihs-at-ap-dot-mccann-dot-com. If your know someone who is interested please kindly get us in touch. If you don’t fulfill all the requirements yet (but aspire to), reach me anyway, we need some analysts and junior analysts as well. Please leave any questions in the comment section of this post.

Typical Deliverables:

• Weekly, monthly reports (excel, BI tools, click stream analytics). 
• Website behavior and customer experience analysis. 
• Data consolidation and validation. 
• Coordinating tags, tracking parameter implementations. 
• Business requirements synthesized from multiple sources including product managers, development teams, and functional group members. 
• Documentation relating to existing processes and suggestion / presentations for improving those processes. 
• Effective and persuasive presentations (verbal and written) for project teams and business leaders. 

Knowledge / Background / Experience:

• Bachelor’s degree (MBA preferred). 
• Web Analytics 
  • Preferably one to two years of working with standard click stream analysis tools: Omniture, Click Tracks, WebTrends, HBX, Core Metrics etc. 
  • Experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research. 
• Experience in one or more roles in an online e-commerce or online support environments. 
• Expertise with Business Intelligence tools, such as Brio, Business Objects, Micro Strategy, Cognos etc with experience writing and tuning SQL queries in a online or offline environment preferred.
• Three to five years of experience in using the Microsoft Office suite with very strong Excel skills. 
• Excellent communication skills and ability to interact with all levels of end users and technical resources. 
• Exposure to project management skills, business process redesign principles, tools and techniques a plus.

Team / Leadership Skills:

• Works effectively both independently and as a member of a cross functional team.
• Uses sound judgment to identify issues and escalates when appropriate.
• Contributes to improvements in processes (technical or business) used by analysts.
• Drives focused decisions within specific areas and is a key contributor to decisions beyond specific scope of role.
• Ability to identify key needs or gaps and provide leadership to close those gaps.
• Resolves disagreements and conflicts constructively, knows when to involve others.
• Learns from mistakes, takes action to apply the lessons and provides peer and team wide feedback for those in immediate area of focus.
• Identifies and communicates specific personal growth goals for self.

Technical / Functional Skills:

• Understands relevant technology applications in their area.
• Using strong analytical skills provides insights as well as recommendations for changes
• Identifies and drives requirements trade-offs by proposing solutions to BU/FU leadership.
• Handles multiple tasks, switches priorities and focuses as needed.
• Exhibits high degree of pro-activeness in analyzing customer behavior using available data to influence changes on the website.
• Understands the complex web ecosystems and best practices and applies this knowledge to their work.
• Collaborates on creation of project plan and tasks for the team.

While I still haven’t managed to write up the last event, (shame on me) the next WAW is just around the corned! This time we have Mr. Li Guangyin speaking to introduce WebTrends. Guangyin has been with Ronghai Consulting, WebTrends’ China distributor for more than 5 years and recently started his own independent Web Analytics practice. He is one of the most experience WebTrends implementers in town and I am already excited to pick his brain on some of the WebTrends issues that have been bugging us.

See you on Wednesday