Read This!
Posted by Florian Pihs at 4/16/2008 12:54 PM and is filed under Gurus,context,Analytics Strategy,Campaign metrics 
My colleague Song Xing (Sidney) is gearing up to translate not only my
posts, but also posts of global web analytics thought leaders on his blog. If you prefer to read about analytics in Chinese, go there! Also tell your less English inclined friends about this great resources. Its a big step forward in our industry.
To take a look at what other thought leader write about analytics in English, take a look at my blogroll in the sidebar or subscribe to my shared items feed. Or as a comprehensive references, buy
To take a look at what other thought leader write about analytics in English, take a look at my blogroll in the sidebar or subscribe to my shared items feed. Or as a comprehensive references, buy
- Avinash's book "Web Analytics: One hour a day", which provides much more than the title suggest
- and Eric T. Peterson's "The big Book of KPI's" which remains an amazing reference.
Thanks for Florian's kindly advertising :). Actually, I think to translate the global sources about WA is really an interesting thing for me. But, first of all, I will focus on Florian's blog, because his blog is targeting on China directly, then I will find some more time to do some jobs on Avinash or other master's pieces. I hope we could touch and work closely with other Chinese practitioners, to make our community larger.
Let's roll!
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Hi, Florian.
I am so excited to discover this blog for Web Analytics in China. I was directed to you site from Avinash's blog. I am a web analyst in a top 10 interactive agency in U.S. I’ve been practicing web analytics for a little while. I’ve always wanted to learn the status of web analytics in China. With the internet boom in China, there are so much could be done from Web Analytic's perspective. Also Mobil Marketing Campaign Tracking will be one of the hot topics in my opinion. (U.S. is behind on Mobil marketing) I believe there will be a great need for web analytics in China. I’ll be a frequent visitor to this site. Thank you for putting this site together!
Angela
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Thanks Angela, I am happy you like it here. Please do come back regularly and share your knowledge with us in the comment section.
In terms of mobile marketing tracking in China, I am afraid I don't have a lot of experience. Is there anyone else out there who has done that before? The comment thread is open, please let us know who you are.
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Florian, Thank you for your reply! I don't really have much experience in Mobil tracking either. As I mentioned, U.S. is kind of behind in Mobil marketing. I believe forks in Europe and Japan are doing some more Mobil related web analytics. The reason I raised this issue is because I was very impressed by the popularity of text message and Mobil marketing in China when I came back to China last May. Most Chinese as I know are not exposed to internet 24 hours a day. Mobil phone then become their major communication device (mostly text messaging). While in U.S., most people have their mail box or IM open all the time, Mobil phone to many people is really just a phone. So I think Mobil tracking will be a very interesting topic for web analytics in China. Just my 2 cents, please feel free to correct me if I am wrong. I think some company called Amethon Solutions is focusing on Mobil analytics. If you are intersted in this topic, I think Yahoo's web anlalytics group is a good place to find out more information. As I was reading the post yesterday, people start to talk about Wii and Iphone tracking.
As for myself, I am a native Chinese currently working in U.S. I work for an interactive agency in U.S. as web analyst. I’ve been exposed to web analytics for several years at my previous job but haven’t started working as a web analytics professional for too long. I really love what I am doing right now. Web Analytics rocks!
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Hi From Amethon Mobile Analytics :)
I work for Amethon in their New York office and can be reached here on +1-646-240-4043
Our HQ is in Sydney and you can get the details for that office at www.amethon.com
We are the first mobile specific analytics company and the only one to use wireline capture technology which enables us to see 100% of the traffic.
Cheers,
Dean Collins
dean.collins@amethon.com
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I wonder how did Amethon tracked this post here. I've heard about them but never got chance to work with them, I need to clarify, I am not advertising for anyone. :)
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Google Alerts for the keyword "Amethon"
If you are interested in checking out a more independant view of our technology read this article http://www.brysonmeunier.com/the-mobile-seo-s-guide-to-mobile-analytics/comments/41
Bryson reviews all 4 specialist mobile analytics vendors.
BTW it's not there yet but if you want to see a slide deck of presentation Eric Peterson gave at WAW here in NY recently check out our company blog in a few days which will have a copy of his presentation
http://amethon.typepad.com
Cheers,
Dean Collins
www.Amethon.com
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Hi Angela,
We picked up this link via Google Alerts but we had already been reading this blog as part of our investigation of the Chinese market.
Our company has some significant chinese influences (my mother's family is from Guangzhou and my parents have a house there which they visit regularly) and we see this market as an enormous opportunity given the market size and incredible growth.
We would love to hear from anyone with opinions on mobile web activities in particular so feel free to post on our new mobile analytics forum at http://mobileanalytics.com/forum.
Regards,
Michael Stone
CEO Amethon Solutions
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Thanks Michel for tuning in. I am curious to learn more about your solutions. Do you have any plans to come over to China. I might be able to introduce you to some people in the mobile and advertising space.
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Hi,
So many new friends and interesting topics here.
This is Wu Yong,I am a huge fun of Folrain,I like his passion on Web analytics,and at the same time I am the Web Analytics consultant of China Mobile, I was asked many times about the mobile marketing tracking tools but I don't have too much experience on it,I would like to know more in this area, could you please share your knowledge with me.Thanks very much.
My Email address: yong.wu.webanalytics(at)gmail.com
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