Chinalytics Longmarch Blog

My objective of helping to build an engaged Chinese community on Web Analytics just got a little harder. Not enough that I suck at writing Chinese, it now also seems that Typepad (Which hosts this blog) is blocked in China. Hat tip to Vyse pointing this out. At least thats the case in Beijing. Which means you are either reading this well proxified or from my RSS feed. More Power to you!

After getting all worked up about JPMorgan’s metrics, my  colleague Sydney restored me to sanity today by pointing out that the table I was referring to, most probably was reporting only to Search advertising data. Can anyone confirm that the numbers make sense for Search? T.R.? Is there similar benchmarks for display advertising in the report? Too bad I was late downloading the whole thing as Kaiser Kuo recommended. But then again I was relaxing my mind and stomach from a stressful Germany holiday

Thanks Kaiser for pointing out this article at the China Web 2.0 Review with a summary of the China section of the new JPMorgan “Nothing but Net” report from Morgan’s Internet analyst Imran Khan and his team.
Apart from the interesting market size predictions (past data curtesy od CNNIC) the most interesting info for me was the average CTR and CPC numbers supplied for the China market (curiously called Price per click). I have been looking for industry
benchmarks for ages, and this could fill this gap. (Insert exclamations of happiness, for frenzy forward to friends here) But looking at these
numbers, they seem to make little sense. Click-trough-rates I have seen
globally (incl. China) are usually less than 1% (not >20%) and CPC
in China varies between USD 0.02 to USD 1. RMB 0.40 seems out of this
world. I checked with CNNIC and they claim innocence. Can anybody with a hotline to JPMorgan clarify?