http://longmarch.chinalytics.com/2008/01/ctr-and-cpc-benchmarks-for-china/ A chronicle of the long march to ROI centric advertising in China. by Florian Pihs Sun, 05 Sep 2010 11:30:25 -0700 http://wordpress.org/?v=2.9.1 hourly 1 http://longmarch.chinalytics.com/2008/01/ctr-and-cpc-benchmarks-for-china/comment-page-1/#comment-1473 Florian Pihs Tue, 29 Jan 2008 09:59:14 +0000 http://longmarch.chinalytics.com/?p=57#comment-1473 Thanks Chris, that could explain the high CTR. The CPC is still extremely low from my perspective. Does your data support JPMorgan's number in this regards? Thanks Chris, that could explain the high CTR. The CPC is still extremely low from my perspective. Does your data support JPMorgan’s number in this regards?

]]> http://longmarch.chinalytics.com/2008/01/ctr-and-cpc-benchmarks-for-china/comment-page-1/#comment-1472 Chris Zaharias Mon, 28 Jan 2008 18:26:15 +0000 http://longmarch.chinalytics.com/?p=57#comment-1472 I believe the JP Morgan data is for aggregate CTR for any given search result page. So this would mean that the search engine gets 20 clicks to paid links for every 100 searches. Perhaps that's not surprising given that the sell-side analyst community is looking at it from the perspective of the search engines' overall monetization rates, and not from the advertiser POV. I believe the JP Morgan data is for aggregate CTR for any given search result page. So this would mean that the search engine gets 20 clicks to paid links for every 100 searches. Perhaps that’s not surprising given that the sell-side analyst community is looking at it from the perspective of the search engines’ overall monetization rates, and not from the advertiser POV.

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