Chinalytics Longmarch Blog

During the Ad:tech event here in Beijing I had a chance to catch up with a couple of good friend in the industry. It was good to see yo guys! During our semi-sober discussion about whats good whats not, we all agreed that the development of effective web marketing in China is limited by a lack of a strong measurement and analytics foundation. Without a solid underpinning of ROI, web marketing will not be able to flourish.
There was not real breakthrough on the Analytics front in the China World Hotel, and Analytics panel was almost too sad. So things need to change. The first step we believe is distributing analytics knowledge more effective and to evangelize better (see my post on "Why Google and Baidu need a web analytics evangelist in China". To get things starter, Nguyen Le of WanMo, T. R. Harrington of Darwin Marketing informally started the Chinese Web Analytics Association over dinner at Purple Haze. While the irony that non of us is Chinese, is not lost to me, its a good start. And this sorry state will hopefully change soon (I mean with new members, not with changing passports). I will keep you updated in this blog on the progress and hope to hear from you if you have any recommendations in the comments section.