Google Conversion University

Posted by Florian Pihs at 10/25/2007 2:59 AM and is filed under Google Analytics,Campaign metrics

Google is doing a great job in making Analytics accessible for everyone with Google Analytics. Now the key challenge  is how to use this new wealth of data effectively to drive change and increase the ROI. An interesting resource I recently came across is the "Google Conversion University" playlist at Youtube. Take a look at all these videos, but if you short on time, get the quick fix and watch Avinash talking about "Bounce Rate" my most favorite metric of them all. (note to self: find a topic to disagree with Avinash). For Chinese users, make sure you fire up your proxy before enjoying the wealth of learning available there.
And if you really want to do me a favor, share your experience with bounce rates for campaign landing pages with me in the comments or by mail florian-dot-pihs-at-ap-dot-mccann-dot-com.




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